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Lecture Management communication (3rd Edition): Chapter 7 - Bell, Smith
Chapter 7 - Saying “Yes” and “No” in correspondence. In this chapter, the following content will be discussed: Four-part plan for yes letters, creating effective buffers for bad news, a model for negative responses to orders, denying credit without explanation.
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Lecture Management communication (3rd Edition): Chapter 8 - Bell, Smith
Chapter 8 - Persuasive messages. In this chapter, the following content will be discussed: Persuasion addresses the needs of the reader, types of persuasive letters, pattern for the S-A-L-E-S letter, getting readers to open and pay attention to direct-mail letters,...
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Lecture Management communication (3rd Edition): Chapter 9 - Bell, Smith
Chapter 9 - Effective memos and e-mail.In this chapter, the following content will be discussed: Principles for in-house communication, using positive language, send the whole message, four common memo mistakes, four common memo mistakes.
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Lecture Management communication (3rd Edition): Chapter 10 - Bell, Smith
Chapter 10 - Short and long reports. In this chapter, the following content will be discussed: purposes of the short report, steps in writing a short report, in report writing, beware of, eight revision techniques for short reports.
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Lecture Management communication (3rd Edition): Chapter 11 - Bell, Smith
Chapter 11 - Proposals and business plans. In this chapter, the following content will be discussed: Three keys to persuasive proposals, common logical flaws, proposal-writing strategies, key questions to be answered in a business plan
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Lecture Management communication (3rd Edition): Chapter 12 - Bell, Smith
Chapter 12 - Graphic aids for documents and presentations . In this chapter, the following content will be discussed: accurate meaning can be distorted in visual aids, the uses of visual aids.
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Lecture Management communication (3rd Edition): Chapter 13 - Bell, Smith
Chapter 13 - The career search, resumes, and follow-up communications. In this chapter, the following content will be discussed: Aspects of finding the right career, guidelines for the resume, three parts of a typical letter of application, steps in a follow-up letter.
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Lecture Management communication (3rd Edition): Chapter 14 - Bell, Smith
Chapter 14 - Guidelines for interviewees and interviewers. In this chapter, the following content will be discussed: Problems with traditional interviewing; structured, behavior-based interviewing restores fairness and comparability; documenting the interview process.
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Lecture Management communication (3rd Edition): Chapter 15 - Bell, Smith
Chapter 15 - Managing meetings and telephone work. In this chapter, the following content will be discussed: Qualities of an effective interpersonal speaker, guidelines for effective telephone work, hints for participation in meetings.
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Lecture Management communication (3rd Edition): Chapter 16 - Bell, Smith
Chapter 16 - Ethics and law for management communication. In this chapter, the following content will be discussed: Areas of conflicting values, a process for making ethical decisions, typical ethical dilemmas confronting business people.
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Lecture Management communication (3rd Edition): Chapter 17 - Bell, Smith
Chapter 17 - Gender communication. In this chapter, the following content will be discussed: Differences in the ways men and women communicate, characteristics of gender communication patterns.
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Lecture Management communication (3rd Edition): Chapter 18 - Bell, Smith
Lecture Management communication (3rd Edition), Chapter 18 - Crisis communication and media relations. In this chapter, the following content will be discussed: Areas of responsibility in the event of crisis, guidelines for media relations.
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Lecture Management communication (3rd Edition): Chapter 19 - Bell, Smith
Chapter 19 - Communication for intercultural management. In this chapter, the following content will be discussed: Recognizing cultural misconceptions, eleven areas of intercultural misunderstanding.
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Ebook Exploring public relations (3rd edition): Part 1
(BQ) Part 1 book Exploring public relations has contents: Media context of contemporary public relations and journalism in the UK; public relations and democracy, intercultural and multicultural context of public relations,...and other contents.
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Ebook Exploring public relations (3rd edition): Part 2
(BQ) Part 2 book Exploring public relations has contents: Managing community involvement programmes, issue management, crisis public relations management, public relations and the consumer, public affairs, public relations in the world of finance, integrated marketing communications,...and other contents.
8/30/2018 5:34:23 AM +00:00
Ebook Public relations - Strategies and tactics (11th edition): Part 1
(BQ) Part 1 book Public relations - Strategies and tactics has contents: Defining public relations, the evolution and history of public relations, ethical considerations and the role of professional bodies, the practice of public relations, the role and scope of research in public relations,...and other contents.
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Ebook Public relations - Strategies and tactics (11th edition): Part 2
(BQ) Part 2 book Public relations - Strategies and tactics has contents: Laws and applications, internet and social media - Rơle & scope in public relations, event management, communicating corporate affairs, public relations in government, global public relations in an interdependent world,...and other contents.
8/30/2018 5:34:23 AM +00:00
Lecture The dynamics of mass communication: Media in the digital age - Chapter 1
Chapter 1 - Communication: mass and other forms. This chapter include objectives: recognize the elements of the communication process, understand the different types of communication settings, identify the function of gatekeepers, describe how the Internet has changed mass communication, explain the various types of mass media convergence, understand the implications of the trend toward audience segmentation.
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Lecture The dynamics of mass communication: Media in the digital age - Chapter 2
Chapter 2 - Perspectives on mass communication. In this chapter, you will learn to: understand the differences between the functional approach and the critical/cultural approach to studying mass communications; explain the value of each approach in the analysis of the mass communication process; describe the five functions mass media perform for society; explain uses and gratifications analysis; recognize the dysfunctions of mass communication; understand the concepts of meaning, hegemony, and ideology.
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Lecture The dynamics of mass communication: Media in the digital age - Chapter 3
Chapter 3 - Historical and cultural context. This chapter include objectives: describe the major events and general trends in media history recognize the milestones in the development of human communication understand the role that these advances played in prompting significant changes in our culture and society learn that the emergence of new communications advances changes but does not make extinct those communications that came before understand that each advance in communication increases our power to convey and record -information.
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Lecture The dynamics of mass communication: Media in the digital age - Chapter 4
Chapter 4 - Newspapers. In this chapter we will discuss: History, newspapers in the digital age, defining features of newspapers, organization of the newspaper industry, newspaper ownership, producing the print and online newspaper, economics, feedback.
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Lecture The dynamics of mass communication: Media in the digital age - Chapter 5
Chapter 5 - Magazines. The main contents of this chapter include all of the following: History, magazines in the digital age, defining features of magazines, organization of the magazine industry, magazine ownership, producing the magazine, economics, feedback.
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Lecture The dynamics of mass communication: Media in the digital age - Chapter 6
Chapter 6 - Books. In this chapter, you will learn: understand that books are the oldest form of mass communications, recognize the factors that led to the commercialization of book publishing, explain how the digital revolution may change the underlying structure of the book industry, identify the main parts of the book industry, understand the -economics that support the book industry.
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Lecture The dynamics of mass communication: Media in the digital age - Chapter 7
Chapter 7 - Radio. In this chapter students will be able to: explain how radio broadcasting developed in the 1920s; recognize how television affected radio discuss the; defining features of radio understand that radio gets programming from local stations, networks, and syndication companies; explain how the digital age is affecting radio; appreciate the potential of high-definition radio; understand how consolidation has affected the radio industry.
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Lecture The dynamics of mass communication: Media in the digital age - Chapter 8
Chapter 8 - Sound recording. In this chapter, you will learn: understand the development of the recording process, explain the impact of the Depression and World War II on the industry, recognize the significance of the CD, discuss the impact of Napster and its successors, explain how the digital age is affecting the recording industry, describe the departments that make up the recording industry.
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Lecture The dynamics of mass communication: Media in the digital age - Chapter 9
Chapter 9 - Motion pictures. explain how the motion picture industry developed, describe how the studios dominated the industry, discuss how television affected the film industry and its audience, understand the implications that digital moviemaking holds for the industry, explain how the digital age is affecting film, describe the components of the movie industry and how a motion picture is produced.
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Lecture The dynamics of mass communication: Media in the digital age - Chapter 10
Chapter 10 - Broadcast television. The following will be discussed in this chapter: History, contemporary broadcast television, television in the digital age, defining features of broadcast television, organization of the broadcast television industry, ownership in the television industry, producing television programs, economics, public broadcasting, home video, feedback.
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Lecture The dynamics of mass communication: Media in the digital age - Chapter 11
Chapter 11 - Cable, satellite, and internet television. Learning objectives of this chapter include: trace the development of cable, satellite, and Internet television; describe the implications of the digital age for these media; understand the structure, content, and finances of cable, satellite, and Internet TV; appreciate the potential of user-generated content; explain the audience measurement techniques used for these media.
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Lecture The dynamics of mass communication: Media in the digital age - Chapter 12
Chapter 12 - The internet and the world wide web. In this chapter we will discuss: A brief history of the computer, the internet, structure and features of the internet, the evolving internet, economics, feedback, social implications, the future: the evernet.
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Lecture The dynamics of mass communication: Media in the digital age - Chapter 13
Chapter 13 - News gathering and reporting. This chapter includes contents: Deciding what is news, news reporting in the digital age, categories of news and reporting, the news flow, the wire services, media differences in news coverage, readership and viewership.
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