Lecture The dynamics of mass communication: Media in the digital age - Chapter 5

Chapter 5 - Magazines. The main contents of this chapter include all of the following: History, magazines in the digital age, defining features of magazines, organization of the magazine industry, magazine ownership, producing the magazine, economics, feedback. Magazines Chapter 5 © 2009, The McGraw-Hill Companies, Inc. All rights reserved. CHAPTER OUTLINE • History • Magazines in the Digital Age • Defining Features of Magazines • Organization of the Magazine Industry • Magazine Ownership • Prod

Thể loại Tài liệu miễn phí PR - Truyền thông

Số trang 25

Ngày tạo 8/30/2018 5:31:36 AM +00:00

Loại tệp PPT

Kích thước

Tên tệp

Tải Lecture The dynamics of mass communication: Media ... (.pdf)

Xem mẫu

Magazines Chapter 5 © 2009, The McGraw-Hill Companies, Inc. All rights reserved. CHAPTER OUTLINE • History • Magazines in the Digital Age • Defining Features of Magazines • Organization of the Magazine Industry • Magazine Ownership • Producing the Magazine • Economics • Feedback 2 HISTORY • Magazines have had a long history in the US 3 The Colonial period • “Magazine”: warehouse or depository – Variety of opinion pieces, facts, human interest stories • Strong political bias • Written to educated urban audience • Encouraged literate and artistic expression • Unified the colonies 4 After the Revolution • Continue to target educate elite audience • Present mix of topical and political articles • Roots of modern news magazine 5 ... - tailieumienphi.vn

nguon tai.lieu . vn

Kỹ năng bán hàng Quản trị kinh doanh Marketing - Bán hàng Internet Marketing Kế hoạch kinh doanh Thương mại điện tử PR - Truyền thông Tổ chức sự kiện Kỹ năng quản lý Kinh tế học