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  3. Lecture The dynamics of mass communication: Media in the digital age - Chapter 3

Lecture The dynamics of mass communication: Media in the digital age - Chapter 3

Chapter 3 - Historical and cultural context. This chapter include objectives: describe the major events and general trends in media history recognize the milestones in the development of human communication understand the role that these advances played in prompting significant changes in our culture and society learn that the emergence of new communications advances changes but does not make extinct those communications that came before understand that each advance in communication increases ou

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Historical and Cultural Context Chapter 3 © 2009, The McGraw-Hill Companies, Inc. All rights reserved. CHAPTER OUTLINE • Language • Writing • Printing • Conquering Space and Time: The Telegraph and Telephone • Capturing the Image: Photography and Motion Pictures • News and Entertainment at Home: Radio and Television Broadcasting • The Digital Revolution • Mobile Media • Concluding Observations 2 LANGUAGE • Major development in evolution of human race • Oral cultures required good memories • Knowledge and information base grew slowly • Accuracy was a challenge • Record keeping was difficult 3 WRITING • As the need for better record-keeping grew, two problems needed to be solved: – What symbols to use to represent sounds/ideas – On what surface to record these symbols 4 Sign Writing vs. Phonetic Writing • Sign writing – Graphic symbols represent objects, sounds, ideas • Chinese pictographs; Egyptian hieroglyphics • Phonetic writing – Symbols represent sounds, grouped to make words, grouped to make sentences • Phoenician alphabet 5 ... - tailieumienphi.vn
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