Tài liệu miễn phí Marketing - Bán hàng
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Lecture Principles of Marketing: Lesson 29
Lecture Principles of Marketing: Lesson 29. After completing this section, you will understand the knowledge about logistic management, push versus pull strategy. Companies must decide on the best way to store, handle, and move their products and services from points of origin to points of consumption.
10/21/2021 4:09:07 AM +00:00
Lecture Principles of Marketing: Lesson 28
Lecture Principles of Marketing: Lesson 28. After completing this section, you will understand the knowledge about interdependent organizations involved in the process of making a product or service available for use or consumption by the consumer or business user.
10/21/2021 4:08:52 AM +00:00
Lecture Principles of Marketing: Lesson 27
Lecture Principles of Marketing: Lesson 27. After completing this section, you will understand the knowledge about initiating and responding to price changes. Competitors are more likely to react to price changes under certain conditions.
10/21/2021 4:08:42 AM +00:00
Lecture Principles of Marketing: Lesson 26
Lecture Principles of Marketing: Lesson 26. After completing this section, you will understand the knowledge about new product pricing strategies: market skimming and market penetration.
10/21/2021 4:08:29 AM +00:00
Lecture Principles of Marketing: Lesson 25
Lecture Principles of Marketing: Lesson 25. After completing this section, you will understand the knowledge about setting pricing policy. Cost based pricing; value based pricing; competition based pricing.
10/21/2021 4:08:18 AM +00:00
Lecture Principles of Marketing: Lesson 24
Lecture Principles of Marketing: Lesson 24. After completing this section, you will understand the knowledge about the amount of money charged for a product or service, or the sum of the values that consumers exchange for the benefits of having or using the product or service.
10/21/2021 4:08:05 AM +00:00
Lecture Principles of Marketing: Lesson 23
Lecture Principles of Marketing: Lesson 23. After completing this section, you will understand the knowledge about customer’s subjective assessment of benefits relative to the costs in determining the worth of a product. Anything desired by the customer that is received in an exchange.
10/21/2021 4:07:53 AM +00:00
Lecture Principles of Marketing: Lesson 22
Lecture Principles of Marketing: Lesson 23. After completing this section, you will understand the knowledge about new Product development (cont..); product Life Cycle (PLC). Product development, introduction, growth, maturity, decline.
10/21/2021 4:07:42 AM +00:00
Lecture Principles of Marketing: Lesson 21
Lecture Principles of Marketing: Lesson 21. After completing this section, you will understand the knowledge about A brand name that has become a generally descriptive term for a class of products. If this occurs, the original owner loses exclusive right to the brand name (which is very bad for marketers). – Examples: nylon, aspirin, escalator, kerosene, etc.
10/21/2021 4:07:32 AM +00:00
Lecture Principles of Marketing: Lesson 20
Lecture Principles of Marketing: Lesson 20. After completing this section, you will understand the knowledge about developing a product or service involves defining the benefits that it will offer.
10/21/2021 4:07:20 AM +00:00
Lecture Principles of Marketing: Lesson 19
Lecture Principles of Marketing: Lesson 19. After completing this section, you will understand the knowledge about requirements for effective segmentation. Marketing is the involved process of determining the 4 P’s of the: product – price – promotion – place (distribution).
10/21/2021 4:07:05 AM +00:00
Lecture Principles of Marketing: Lesson 18
Lecture Principles of Marketing: Lesson 18. After completing this section, you will understand the knowledge about market segmentation (cont..). Segmentation plans developed through a 3-stage process: survey, analysis and interpretation.
10/21/2021 4:06:50 AM +00:00
Lecture Principles of Marketing: Lesson 17
Lecture Principles of Marketing: Lesson 17. After completing this section, you will understand the knowledge about market segmentation. Two basic approaches: Market segmentation approach and total market approach.
10/21/2021 4:06:09 AM +00:00
Lecture Principles of Marketing: Lesson 16
Lecture Principles of Marketing: Lesson 16. After completing this section, you will understand the knowledge about business markets and buying behavior. The Business Market - all the organizations that buy goods and services to use in the production of other products and services that are sold, rented, or supplied to others.
10/21/2021 4:05:58 AM +00:00
Lecture Principles of Marketing: Lesson 15
Lecture Principles of Marketing: Lesson 15. After completing this section, you will understand the knowledge about characteristics affecting consumer behavior: cultura; social; personal and psychological.
10/21/2021 4:05:47 AM +00:00
Lecture Principles of Marketing: Lesson 14
Lecture Principles of Marketing: Lesson 14. After completing this section, you will understand the knowledge about consumer buying behavior (cont..). Marketing and other stimuli enter the buyer’s “black box” and produce certain choice/purchase responses. Marketers must figure out what is inside of the buyer’s “black box” and how stimuli are changed to responses.
10/21/2021 4:05:38 AM +00:00
Lecture Principles of Marketing: Lesson 13
Lecture Principles of Marketing: Lesson 13. After completing this section, you will understand the knowledge about marketing research (cont..)and consumer market understanding the consumer. After the data have been collected, the next step in the research process is data analysis.
10/21/2021 4:05:21 AM +00:00
Lecture Principles of Marketing: Lesson 12
Lecture Principles of Marketing: Lesson 12. After completing this section, you will understand the knowledge about assessing the marketing information needs; developing the marketing information; analyzing marketing information; distributing and using marketing information.
10/21/2021 4:05:08 AM +00:00
Lecture Principles of Marketing: Lesson 11
Lecture Principles of Marketing: Lesson 11. After completing this section, you will understand the knowledge about analyzing Marketing opportunities and developing strategies-MIS. People, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision makers.
10/21/2021 4:04:58 AM +00:00
Lecture Principles of Marketing: Lesson 10
Lecture Principles of Marketing: Lesson 10. After completing this section, you will understand the knowledge about economic environment - factors that affect consumer buying power and spending patterns. Natural environment- natural resources needed as inputs by marketers or that are affected by marketing activities.
10/21/2021 4:04:47 AM +00:00
Lecture Principles of Marketing: Lesson 9
Lecture Principles of Marketing: Lesson 9. After completing this section, you will understand the knowledge about marketing environment - consists of the actors and forces outside marketing that affect marketing management’s ability to develop and maintain successful relationships with its target customers.
10/21/2021 4:04:34 AM +00:00
Lecture Principles of Marketing: Lesson 8
Lecture Principles of Marketing: Lesson 8. After completing this section, you will understand the knowledge about analyzing marketing opportunities; selecting target markets; developing the marketing Mix; managing the marketing effort.
10/21/2021 4:04:19 AM +00:00
Lecture Principles of Marketing: Lesson 7
Lecture Principles of Marketing: Lesson 7. After completing this section, you will understand the knowledge about portfolio analysis and marketing process. A tool by which management evaluates the various business making up the company.Making more sales to current customers without changing its products.
10/21/2021 4:04:10 AM +00:00
Lecture Principles of Marketing: Lesson 6
Lecture Principles of Marketing: Lesson 6. After completing this section, you will understand the knowledge about strategic planning and marketing process: The process of developing and maintaining a strategic fit between the organization’s goals and capabilities and its changing marketing opportunities.
10/21/2021 4:04:00 AM +00:00
Lecture Principles of Marketing: Lesson 5
Lecture Principles of Marketing: Lesson 5. After completing this section, you will understand the knowledge about marketing challenges in the 21st century, the information technology boom, rapid globalization, the changing world economy, the call for more ethical and social responsibility.
10/21/2021 4:03:50 AM +00:00
Lecture Principles of Marketing: Lesson 4
Lecture Principles of Marketing: Lesson 4. After completing this section, you will understand the knowledge about marketing in historical perspective and evolution of marketing. Marketing to reduce demand temporarily or permanently; the aim is not to destroy demand but only to reduce or shift it.
10/21/2021 4:03:38 AM +00:00
Lecture Principles of Marketing: Lesson 3
Lecture Principles of Marketing: Lesson 3. After completing this section, you will understand the knowledge about marketing Functions, customer relationship management. Marketing to reduce demand temporarily or permanently; the aim is not to destroy demand but only to reduce or shift it.
10/21/2021 4:03:26 AM +00:00
Lecture Principles of Marketing: Lesson 2
Lecture Principles of Marketing: Lesson 2. After completing this section, you will understand the knowledge about road map; understanding Marketing and marketing Process; core Marketing Concepts.
10/21/2021 4:03:09 AM +00:00
Lecture Principles of Marketing: Lesson 1
Lecture Principles of Marketing: Lesson 1. After completing this section, you will understand the knowledge about introduction-an overview of marketing; road map. Learning to make what you can sell vsselling what you can make identifying and satisfying customer needs and wants.
10/21/2021 4:02:58 AM +00:00
Chủ nghĩa hướng ngoại và ý định mua hàng ngoại của người tiêu dùng đô thị Việt Nam
Nghiên cứu này sử dụng lý thuyết hành vi có kế hoạch của Ajzen (1991) để đánh giá tác động của chủ nghĩa hướng ngoại đến ý định mua hàng ngoại của người tiêu dùng Việt. Một cuộc khảo sát được thực hiện với dữ liệu thu thập được là 332 người tiêu dùng tại thủ đô Hà Nội và hàng hóa được lựa chọn là hàng may mặc.
10/21/2021 1:39:21 AM +00:00