Lecture The dynamics of mass communication: Media in the digital age - Chapter 19

Chapter 19 - Social effects of mass communication. The following will be discussed in this chapter: Investigating mass communication effects, effects on knowledge and attitudes, media effects on behavior: a short history, the impact of televised violence, encouraging prosocial behavior, other behavior effects, research about the social effects of the internet, communication in the future: social impact. Social Effects of Mass Communication Chapter 19 © 2009, The McGraw-Hill Companies, Inc. All r

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Social Effects of Mass Communication Chapter 19 © 2009, The McGraw-Hill Companies, Inc. All rights reserved. CHAPTER OUTLINE • Investigating Mass Communication Effects • Effects on Knowledge and Attitudes • Media Effects on Behavior: A Short History • The Impact of Televised Violence • Encouraging Prosocial Behavior • Other Behavior Effects • Research about The Social Effects of the Internet • Communication in the Future: Social Impact 2 INVESTIGATING MASS COMMUNICATION EFFECTS • Focus on scientific studies • Two methods common – Survey • Panel study – Experiment • Field experiment 3 EFFECTS ON KNOWLEDGE AND ATTITUDES • The dividing line between knowledge and attitudes is fuzzy. We will consider both • We will examine several topics that have generated the most research interest 4 Media and Socialization • Socialization is how individuals come to adopt behaviors and values of the group – Agencies of socialization include media 5 ... - tailieumienphi.vn

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