Lecture Introduction to information systems (16e): Chapter 2 - George Marakas, James O'Brien
Lecture Introduction to information systems (16e): Chapter 2 - George Marakas, James O'Brien
In this chapter you will: Identify several basic competitive strategies and explain how they use information technologies to confront the competitive forces faced by a business, identify several strategic uses of Internet technologies and give examples of how they help a business to gain competitive advantages, give examples of how business process reengineering frequently involves the strategic use of IT,...