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18
Antitrust Policy and Regulation
McGrawHill/Irwin Copyright © 2012 by The McGrawHill Companies, Inc. All rights reserved.
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Antitrust Laws
• The purpose •Prevent monopoly
•Promote competition •Achieve allocative efficiency
• Historical background •Regulatory agencies •Antitrust laws
LO1 18-2
Antitrust Laws
• Sherman Act 1890 • Clayton Act 1914
•Outlaw price discrimination •Prohibit tying contracts •Prohibit stock acquisition •No interlocking directorates
• Federal Trade Commission Act 1914 •Wheeler-Lea Act 1938
• Celler-Kefauver Act 1950
LO1 18-3
Antitrust Policy
• Issues of interpretation
• Monopoly behavior or structure •1911 Standard Oil Case •1920 U.S. Steel Case
•1945 Alcoa Case • The relevant market
•1956 DuPont Cellophane Case • Issues of enforcement
LO2 18-4
Effectiveness of Antitrust Laws
• Monopoly •AT&T •Microsoft Case
• Mergers •Horizontal merger •Vertical merger
•Conglomerate merger
LO2 18-5
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