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12 The Demand for Resources McGraw­Hill/Irwin Copyright © 2012 by The McGraw­Hill Companies, Inc. All rights reserved. Resource Pricing • Firms demand resources •Focus on labor • Resource prices are important •Money-income determination •Cost minimization •Resource allocation •Policy issues LO1 12-2 Resource Demand • All markets are competitive (good and resource) • Derived demand depends on: •Productivity of resource (MP) •Price of the good it helps produce (P) • Marginal revenue product (MRP) •Change in TR resulting from unit change in resource (labor) LO1 12-3 Resource Demand •Rule for employing resources: • MRP = MRC •Marginal Revenue Product (MRP) Marginal Revenue = Product Change in Total Revenue Unit Change in Resource Quantity •Marginal Resource Cost (MRC) Marginal Resource = Cost Change in Total (Resource) Cost Unit Change in Resource Quantity LO1 12-4 MRP as Resource Demand (1) Units of Resource (2) Total Product (Output) (3) Marginal Product (MP) (4) Product Price (5) Total Revenue, (2) X (4) (6) Marginal Revenue Product (MRP) 0 0] 1 7] 2 13 3 18 4 22 5 25 6 27 7 28 $18 7 6 5 4 3 2 1 $2 $ 0 2 14 2 26 2 36 2 44 2 50 2 54 2 56 ] $14 ] 12 ] 10 ] 8 ] 6 ] 4 ] 2 Purely Competitive Firm’s Demand for A Resource 16 14 12 10 8 6 4 D=MRP 2 0 -2 1 2 3 4 5 6 7 Quantity of Resource Demanded LO1 12-5 ... - tailieumienphi.vn
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